First Batch · September 2026

Pre-Order
Nassau Gold

Reserve your spot in the first batch. No payment now — we confirm with you directly and ship September 2026. Orders fulfilled in sequence.

September 2026
Ships
First Come
First Served
No Payment
Until Confirmed
Nassau, Bahamas
Origin

Available for Pre-Order

Choose Your Products

Select what you want and add quantities. Your order summary appears below.

Nassau Gold Honey Spoon
$10per sachet

On-demand honey sachet. 30–60 min before you need it.

Performance Gummies
$59per jar (30ct)

Daily foundation. Full compound stack in premium gummy form.

Liquid Fire Shot
$14per bottle

Fastest onset. Concentrated 2oz shot. Hits in 20 minutes.

Nassau Reserve
$107per jar (250g)

Premium infused honey. Highest concentration. Gift-tier packaging.

Daily Performance Capsules
$47per bottle (60ct)

30-day supply. Clean daily driver, no taste, full stack.

Bundle pricing available.
Add a note in the form below.

Your Selection
0 items · Est. Total$0

The Process

How Pre-Orders Work

01

Select Products

Choose what you want above. Add quantities with the + button.

02

Reserve Now

Submit the form. No payment. Your spot is locked in the queue.

03

We Confirm

We contact you within 48 hours via WhatsApp or email to take payment.

04

Ships September

First batch produced and shipped. You get tracking when it dispatches.

Reserve Your Spot

Place Your Pre-Order

Select products above first, then complete this form.

No payment now. We contact you within 48 hours to confirm your order and arrange payment. First batch ships September 2026.

We respond within 48 hours · orders@nassaugold.com

Our Story

Born in Nassau.
Built for Champions.

Nassau Gold was founded on a simple conviction: Caribbean men deserve a premium wellness product built for them — not a knockoff shipped from a warehouse they've never heard of.

The Problem

Walk into any corner store, barbershop, or pharmacy in Nassau and you'll find honey packs and supplement blends with no transparency — unknown ingredients, vague dosing, and no science behind them.

Caribbean men were spending money on products that didn't work, made by companies with no accountability and no connection to their community. That needed to change.

The Answer

Nassau Gold is built on a scientific scoring framework that evaluates every ingredient across five dimensions: mechanism of action, clinical evidence, bioavailability, safety, and real-world user feedback signal.

Only the compounds that score high on all five make it in. No filler. No proprietary blend hiding bad ingredients behind one number. Full transparency.

The Mission

We are building the Caribbean's first premium male wellness brand — starting in Nassau, expanding across the islands, and eventually serving the Caribbean diaspora globally.

Every bottle of Nassau Gold sold funds the next formula iteration, the next user study, and the next level of product quality. This is a long game and we are just getting started.

Core Principles

What We Stand For

Science First

Every compound in every Nassau Gold product is scored against a 5-dimension scientific framework before it is included. No guesswork.

Full Transparency

We list every ingredient, every dose, every score. No proprietary blends. No hiding clinical complexity behind a single number on a label.

Caribbean Built

This is a Nassau brand — not a foreign company with a Bahamian logo. We are here, we are accountable to you, and we are building for the long run.

User Driven

Your feedback changes the next formula. Nassau Gold gets better because you tell us what is working and what is not. Every quarter.

Where We're From

Nassau, Bahamas

The Bahamas. A nation of 700 islands. A people known for warmth, resilience, and pride. Nassau Gold carries that identity into every product — premium, unapologetic, and built to last.

Caribbean
Heritage
Nassau
Founded
100%
Natural Stack

The Nassau Gold Method

Science, Not Hype

We built a scoring framework to objectively evaluate every compound before it goes into a Nassau Gold product. Five dimensions. Total score out of 50. Only the top performers make the cut.

The 5-Dimension Framework

01
Mechanism
Scored 1 – 10
02
RCT Evidence
Scored 1 – 10
03
Bioavailability
Scored 1 – 10
04
Safety Profile
Scored 1 – 10
05
Feedback Signal
Scored 1 – 10

Ranked Compound List

What Made the Cut

#1

L-Citrulline

45/ 50

800mg – 1,200mg per serving

Mechanism of Action

Converts to L-arginine in the kidneys, boosting nitric oxide production and vasodilation. Directly improves blood flow to target tissues.

Clinical Evidence

Multiple human RCTs confirm improved erectile function and cardiovascular performance at doses of 800mg+.

Score Breakdown

Mechanism9/10
RCT Evidence9/10
Bioavailability9/10
Safety Profile10/10
Feedback Signal8/10
#2

Panax Ginseng

42/ 50

200mg – 400mg per serving

Mechanism of Action

Adaptogenic herb that stimulates nitric oxide synthase, reduces stress hormones, and supports testosterone production through multiple pathways.

Clinical Evidence

8+ human RCTs demonstrating improvements in erectile function, libido, and overall male vitality.

Score Breakdown

Mechanism8/10
RCT Evidence8/10
Bioavailability7/10
Safety Profile9/10
Feedback Signal8/10
#3

Tongkat Ali

41/ 50

300mg – 500mg per serving

Mechanism of Action

Stimulates luteinizing hormone (LH), which signals the testes to produce more testosterone. Also reduces sex hormone-binding globulin (SHBG), increasing free testosterone.

Clinical Evidence

Human trials show increases in free testosterone and sexual function in men with low-normal testosterone.

Score Breakdown

Mechanism8/10
RCT Evidence8/10
Bioavailability7/10
Safety Profile8/10
Feedback Signal8/10
#4

Ashwagandha KSM-66

41/ 50

300mg – 600mg per serving

Mechanism of Action

Reduces cortisol (the primary stress hormone that suppresses testosterone). Lower cortisol means higher available testosterone and improved performance under pressure.

Clinical Evidence

KSM-66 standardized extract shows consistent testosterone increases in multiple double-blind RCTs.

Score Breakdown

Mechanism8/10
RCT Evidence8/10
Bioavailability8/10
Safety Profile9/10
Feedback Signal7/10
#5

Horny Goat Weed (Icariin)

39/ 50

300mg – 500mg per serving

Mechanism of Action

Active compound icariin is a natural PDE5 inhibitor — the same mechanism as pharmaceutical ED medications, just at lower potency.

Clinical Evidence

Animal studies are strong; limited human RCTs but very high user-reported effect signal in real-world use.

Score Breakdown

Mechanism6/10
RCT Evidence6/10
Bioavailability6/10
Safety Profile8/10
Feedback Signal9/10
#6

Maca Root

38/ 50

400mg – 800mg per serving

Mechanism of Action

Non-hormonal libido and energy enhancer. Works through glucosinolates acting on the hypothalamus-pituitary axis. Does not directly affect testosterone.

Clinical Evidence

Multiple human trials confirm libido improvements. Exceptional safety record across all dosing levels.

Score Breakdown

Mechanism7/10
RCT Evidence7/10
Bioavailability7/10
Safety Profile10/10
Feedback Signal7/10

Continuous Improvement

The Feedback Loop

Our formula doesn't stand still. Every month, Nassau Gold users report back on energy, libido, performance, onset time, and duration. We use that data to optimize — promoting compounds that drive results and cutting those that don't.

STEP 1
Full Formula Launch
STEP 2
User Test Cohorts
STEP 3
Structured Feedback
STEP 4
Statistical Analysis
STEP 5
Formula Update

Customer Reviews

What Men Are Saying

5.0 average · 6 verified reviews
Honey Spoon

"Been using the honey spoon for two months straight. Nothing on the market in Nassau touches it. I tried other honey packs from the corner store and pills before. Nassau Gold is the real deal — the quality is obvious from the first packet."

M
Marcus T.
Nassau, New Providence
June 2026
Performance Gummies

"I was skeptical when my friend told me to try the gummies. Figured it was just another supplement with fancy packaging and no results. Changed my mind in the first week. Energy, confidence — back where it should be."

D
Devon W.
Freeport, Grand Bahama
May 2026
Honey Spoon

"My barber put me on to Nassau Gold. Ordered online, arrived to Jamaica fast. This is what we have been waiting for in the Caribbean. A proper product made for us, not something watered down shipped from overseas."

R
Ricardo B.
Kingston, Jamaica
June 2026
Nassau Reserve

"Bought the Reserve jar as a gift for myself after a good month. Premium product, premium results. The honey quality alone is worth it. Everything else is a bonus. This is the one I keep in the house."

A
Andre M.
Nassau, New Providence
July 2026
Performance Gummies

"Takes about a week before you really feel the full effect building up. After two weeks I stopped looking for alternatives. These are my daily routine now. Simple, consistent, real results."

J
Jerome K.
Harbour Island, Bahamas
May 2026
Honey Spoon

"Ordered a 10-pack to try. Reordered 20 a week later. That should tell you everything you need to know. Fast shipping, discreet packaging. Nassau Gold has a customer for life."

C
Carlos R.
Providenciales, Turks & Caicos
June 2026

Ready to Write Your Own?

Join thousands of men across The Bahamas and the Caribbean.

Shop Nassau Gold
Investment Opportunity · 2026

Invest in
Nassau Gold

The Caribbean's first science-backed premium male wellness brand is raising $5,000,000 to scale across the region and reach the global diaspora. We are offering equity, revenue share, and product tiers to early believers.

Nassau, Bahamas · Raising $5,000,000 · Limited Positions

$5M
Raising
$6.2B
Market Size
8.5%
Market CAGR
72%
Gross Margin
Month 6
Break-Even

Why Nassau Gold

The Opportunity

No Competitor Exists

There is no premium, Caribbean-native, science-backed male wellness brand. Nassau Gold is first-to-market with a defensible identity.

High-Margin Category

Supplements carry 60–85% gross margins. Our blended margin across all SKUs is 72%. Every dollar of revenue converts efficiently to profit.

Proven Demand

Caribbean men already spend heavily on low-quality honey packs and unbranded supplements. We are upgrading existing spend, not creating new behaviour.

The Market Gap in Plain English

What Exists Today
  • Cheap unbranded honey packs ($3–6) with zero transparency
  • Foreign supplement imports with no Caribbean identity
  • Prescription medications requiring a doctor visit
  • No brand that speaks to the Caribbean man directly
What Nassau Gold Provides
  • Science-backed formulas with full ingredient transparency
  • Caribbean-native brand with genuine Nassau identity
  • Premium formats at accessible price points ($8–$89)
  • A user feedback loop that makes the formula better over time

The Raise

We Are Raising $5,000,000

This Series A round funds full ten-SKU production at scale, a 36-month Caribbean-wide and diaspora marketing campaign, retail distribution across the islands, US e-commerce expansion, and the team to execute it. It accelerates Nassau Gold from launch to international market leader.

Use of Funds

Manufacturing & Inventory Scale-Up
35%$1,750,000
Marketing, Influencers & Brand
25%$1,250,000
Caribbean & US Diaspora Expansion
15%$750,000
E-Commerce, Tech & Platform
10%$500,000
Hiring (Sales, Ops, Marketing)
7.5%$375,000
Regulatory, Legal & Compliance
5%$250,000
Working Capital Reserve
2.5%$125,000
TOTAL RAISE
100%$5,000,000

3-Year Revenue Projections

Year 1EBITDA 20%
Revenue
$4,200,000
EBITDA
$840,000
Year 2EBITDA 31%
Revenue
$12,000,000
EBITDA
$3,720,000
Year 3EBITDA 35%
Revenue
$28,000,000
EBITDA
$9,800,000
Month 6
Accelerated with $5M
Break-Even
35%
Margin projection
Year 3 EBITDA

How to Invest

Investment Tiers

Choose the level that works for you. From product-reward entry points to full equity stakes, there is a place for every type of investor in the Nassau Gold story.

Minimum
$25,000
Gold Supporter
  • 24-month Nassau Gold product supply
  • Quarterly investor newsletter
  • Name in founder's acknowledgements
  • Early access to all new product launches
  • Exclusive investor discount (25%) for life

Non-equity. Product + recognition reward.

Express Interest
Minimum
$100,000
Gold Partner
  • 1.5% revenue share for 48 months
  • Lifetime Nassau Gold product supply
  • Quarterly financial reporting
  • Named brand partner on website + press kit
  • Product feedback advisory access
  • All Supporter perks

Revenue share agreement. No equity. Secured by contract.

Express Interest
MOST POPULAR
Minimum
$500,000
Gold Angel
  • 5% equity stake in Nassau Gold Ltd.
  • Lifetime product supply + 35% wholesale pricing
  • Board observer rights
  • Monthly financial reporting + cap table access
  • Co-marketing & co-branding opportunities
  • Pro-rata rights on future funding rounds
  • All Partner perks

Equity via SAFE agreement. Pro-rata rights on future rounds.

Express Interest
LIMITED — 2 SEATS
Minimum
$1,000,000
Lead Investor
  • 15% equity stake in Nassau Gold Ltd.
  • Board seat + strategic advisory role
  • Lifetime product supply (all SKUs)
  • Co-founder credit and brand recognition
  • First right of refusal on future rounds
  • Regional exclusivity (two Caribbean territories)
  • All Angel perks

Equity via SAFE agreement. Founder-level rights.

Express Interest

Custom investment amounts are welcome. If you are interested in an amount or structure not listed above, select your closest tier below and include details in your message.

The Process

How It Works

01

Express Interest

Complete the form below. No commitment required at this stage.

02

Founder Call

We schedule a 30-minute call to walk through the business, answer questions, and align on terms.

03

Receive Documents

You receive a formal investment memo, SAFE agreement or revenue share contract, and financials.

04

Sign & Fund

Documents are signed digitally. Funds transferred via bank wire or ZUSD stablecoin.

05

Stay Updated

Monthly or quarterly reporting depending on tier. You track your investment alongside Nassau Gold's growth.

Payment Methods
  • Bank wire transfer
  • ACH (US investors)
  • ZUSD stablecoin
  • Caribbean bank transfer
Documents Provided
  • Investment memo
  • SAFE or revenue share agreement
  • Financial model (full detail)
  • Cap table snapshot
Reporting Cadence
  • Monthly P&L (Angel + Lead tiers)
  • Quarterly newsletter (all tiers)
  • Annual audited accounts
  • Board updates (Lead tier)

Transparency

Risk Factors

Early Stage

Nassau Gold is pre-revenue at the time of this raise. Revenue projections are estimates based on market research, not historical performance.

Regulatory Risk

Supplement regulations in The Bahamas may change. Product registration and import permits can experience delays that push back launch timelines.

Market Adoption

Consumer adoption of a new brand takes time. Actual Year 1 revenue may be lower than projected if brand awareness builds more slowly than modelled.

Manufacturing Risk

Lead times for contract manufacturing can extend. Quality issues with third-party manufacturers could require reformulation.

Competition

Success may attract well-funded competitors. Nassau Gold's first-mover advantage and brand trust are real but not permanent moats.

Liquidity

This is a private investment. There is no guaranteed exit or secondary market. Investors should expect a 3–7 year horizon.

All investments carry risk of partial or total loss. Past performance of comparable companies is not a guarantee of future results. This page does not constitute a registered securities offering. Investors are advised to seek independent legal and financial counsel before committing capital. Nassau Gold Ltd. is a Bahamas-registered company and this investment is governed by Bahamian law.

Get Started

Express Your Interest

No commitment at this stage. We will follow up within 48 hours to schedule a call and send through the full investor pack.

By submitting this form you are expressing interest only — no commitment or payment is made at this stage. Nassau Gold will contact you to discuss terms and send formal investment documents before any funds are transferred. All information is kept strictly confidential.

We respond within 48 hours · invest@nassaugold.com

CONFIDENTIALNASSAU, BAHAMAS · 2026

Official Business Plan

NASSAU
GOLD

The Gold Standard of Men's Wellness — a premium male performance supplement company born in Nassau, Bahamas.

Industry
Men's Wellness
Stage
Pre-Revenue
HQ
Nassau, Bahamas
Founded
2026

Nassau Gold Ltd. · All Rights Reserved · 2026

For authorized recipients only

01

Section 01

Executive Summary

Nassau Gold is a premium male performance supplement brand headquartered in Nassau, Bahamas. We are the first Caribbean-native company to build a science-backed, fully transparent male wellness product line targeting the Caribbean man and the wider Caribbean diaspora.

$6.2B
Global sector size
Target Market
$130K
Conservative projection
Year 1 Revenue Target
62%
Blended across SKUs
Gross Margin
Month 8
At lean-start spend
Break-Even

The Opportunity in One Paragraph

The global male sexual wellness supplement market is valued at $6.2 billion and growing at 8.5% annually. Despite the Caribbean having a large, underserved male consumer base with high willingness to spend on personal performance, no premium, science-backed, Caribbean-native brand exists in this category. Nassau Gold fills that gap — with transparent ingredient dosing, a proprietary scientific scoring framework, and a user feedback loop that allows continuous formula optimization. Our initial product line spans five formats (gummies, honey spoon, honey jar, liquid shot, capsules) plus three curated bundles and two value packs, giving us broad market coverage from impulse retail ($8 honey spoon) to premium gifting ($89 Reserve jar).

Mission

Build the Caribbean's most trusted male wellness brand by putting science and transparency above all else.

Vision

Become the defining premium male performance brand across the Caribbean islands and diaspora by 2029.

Edge

A proprietary compound scoring framework and user feedback loop that competitors cannot replicate without our data.

02

Section 02

Company Overview

The Story

Nassau Gold was founded in 2026 with a clear observation: every male wellness supplement sold in Bahamian pharmacies, corner stores, and barbershops is either an unbranded generic, a foreign import, or a product with zero clinical transparency.

The Caribbean man spends money on these products regardless. Nassau Gold exists to give him a product worth buying — one built on published clinical evidence, transparent dosing, and continuous optimization driven by real user feedback from within the region.

Legal NameNassau Gold Ltd.
StructureLimited Company (Bahamas)
RegisteredNassau, New Providence
Governing LawCommonwealth of The Bahamas
Websitenassaugold.com
Primary Contactinfo@nassaugold.com

Core Values

Science First
Every compound scored before it enters a formula.
Transparency
Full ingredient list, full doses, no proprietary blends.
Caribbean Built
Nassau-founded, Caribbean-accountable, regionally proud.
User Driven
Real feedback from real men shapes every formula update.
03

Section 03

Market Analysis

$6.2B
Male sexual wellness (2024)
Global Market Size
8.5%
Projected through 2030
CAGR
44M
Primary + diaspora target
Caribbean Population
~12M
Caribbean men 25–55
Addressable

Market Gap Analysis

A survey of available male wellness supplements across Nassau pharmacies and convenience stores reveals a clear three-tier market: (1) cheap unbranded honey packs with unknown ingredients sold at $3–6, (2) mid-tier foreign imports (mostly US/Asian brands) at $15–40, and (3) prescription medications. There is no premium, Caribbean-native, science-backed brand in any tier.

Tier A — Cheap Generics
$3–6 avg
Unknown ingredients, no dosing info, low trust
Price-sensitive consumer ready to trade up with the right brand story
Tier B — Foreign Imports
$15–40 avg
Not made for Caribbean men, no local accountability
Nassau Gold beats on provenance, trust, and Caribbean identity
Tier C — Prescription
$80–200+ avg
Requires prescription, stigma, expensive
Nassau Gold serves men who want results without a doctor visit

Target Customer Segments

Primary — Bahamian Men 25–45
~80,000 men

High brand loyalty when trust is established. Strong word-of-mouth culture. Barber referral is the most trusted channel.

Channel: Barbershops, pharmacies, WhatsApp, Instagram
Secondary — Caribbean Regional 25–55
~2M men

Jamaica, Trinidad, Barbados, Turks & Caicos. Similar cultural attitudes. Ready to adopt a Bahamian-premium brand.

Channel: E-commerce, social media, regional distributors
Tertiary — Caribbean Diaspora (US/UK/Canada)
~4M men

Higher disposable income. Strong desire for Caribbean-origin products. Nostalgia + quality = premium pricing power.

Channel: E-commerce, social media advertising
Tourist / Hospitality Channel
Variable

The Nassau Reserve jar is ideal for upscale hotel gift shops. Tourist spend per visit is high and quality-price sensitivity is low.

Channel: Resort gift shops, hotel amenity kits, airport retail
04

Section 04

Products & Pricing

Nassau Gold offers a complete product ecosystem across 5 single formats, 2 value packs, and 3 curated bundles — covering daily-use, on-demand, and premium gifting use cases at multiple price points.

ProductFormatPriceUnit Cost (est.)Gross MarginTier
Performance Gummies30 gummy jar$49$18.5062%Core
Nassau Gold Honey Spoon20ml sachet$8$1.8078%Core
Nassau Reserve250g honey jar$89$12.0087%Premium
Liquid Fire Shot2oz bottle$12$3.2073%Extended
Daily Capsules60 count bottle$39$9.5076%Extended
Honey Spoon 10-Pack10 sachets$70$18.0074%Value Pack
Honey Spoon 30-Pack30 sachets$195$54.0072%Value Pack
Starter BundleGummies + 5 Spoons$79$27.5065%Bundle
Nassau BundleGummies + 10 Spoons + 5 Shots$149$52.0065%Bundle
Reserve BundleJar + 5 Spoons + 1 Shot$149$35.0077%Bundle
$8
Honey Spoon — impulse retail
Lowest Price Point
~72%
Across all SKUs
Blended Gross Margin
$195
30-Pack — bulk/loyal user
Highest Price Point

Pricing Strategy

Nassau Gold is positioned as premium but accessible — not a luxury brand priced out of the market, but clearly above the cheap generics that dominate Bahamian corner stores. The $8 Honey Spoon is the entry point product: low commitment, high shareability, and the fastest conversion of first-time buyers. The $49 Gummies jar is the repeat-purchase workhorse. The $89 Reserve is the brand statement product that anchors the premium perception.

Retail margin to distributors and pharmacies is structured at 35–40% markup on wholesale, maintaining a wholesale price of approximately $29 (gummies) and $53 (reserve) while protecting the brand from being discounted below the premium positioning floor.

05

Section 05

Marketing & Go-to-Market

Nassau Gold will launch via a phased go-to-market strategy — starting with direct digital and grassroots channels to build brand trust, then expanding into retail and regional distribution as volume supports it.

Phase 1 — Months 1–6

Local Launch

Marketing Budget: $2,000 – $3,000
Channels
  • WhatsApp Business
  • Instagram / Facebook
  • Barbershop seeding
  • Direct delivery (Nassau)
Goal

Establish brand in Nassau. Generate first 200 repeat customers. Collect initial user feedback data.

Phase 2 — Months 6–18

Retail Expansion

Marketing Budget: $5,000 – $10,000
Channels
  • Pharmacies (RND's, Lowe's, Super Value)
  • Health food stores
  • Gas station / convenience impulse retail
  • Hotel gift shops (Nassau Reserve)
Goal

Get Nassau Gold on 20+ retail shelves. Drive monthly reorder velocity. Launch e-commerce for regional.

Phase 3 — Months 18–36

Caribbean Regional

Marketing Budget: $15,000 – $30,000
Channels
  • Caribbean e-commerce shipping
  • Regional distributors (Jamaica, Trinidad, Barbados)
  • Diaspora digital ads (US/UK/Canada)
  • Airport duty-free (BIA terminal)
Goal

Revenue from outside Bahamas exceeds 40% of total. Establish Nassau Gold as the Caribbean-wide brand.

Key Marketing Channels Ranked

ChannelCostReachConversionPriority
WhatsApp BusinessFree / LowHigh (local)Very High★★★★★
Barbershop seeding$0 (product cost)High (local)Very High★★★★★
Instagram / Reels$500–2K/moMedium–HighMedium★★★★
Facebook Ads$300–1K/moHigh (diaspora)Medium★★★★
Pharmacy retailDistribution costVery HighMedium★★★★
Influencer seeding$0 (product cost)MediumHigh★★★
Airport / Duty FreeListing feesHigh (tourist)High★★★
06

Section 06

Operations Plan

Manufacturing

Nassau Gold will use US-based FDA-registered private label contract manufacturers for all product formats. This eliminates the need for Nassau Gold to own production equipment, maintain a facility, or hire production staff during the launch phase.

Primary ManufacturerMakers Nutrition (Hauppauge, NY)
Format CoverageGummies, capsules, liquid shots
Honey ProductsNutra Thrive / local honey base + actives
Minimum Order Qty500–2,000 units per SKU
Lead Time6–12 weeks first order
Quality StandardFDA-registered facility, GMP-compliant

Regulatory

Bahamas supplements fall under the Food and Drugs Act and are regulated by the Ministry of Health. Nassau Gold will register all products before retail distribution and maintain proper import permits for finished goods manufactured abroad.

01
Business Registration
Register Nassau Gold Ltd. with the Registrar General's Department. Est. cost: $500–$1,500.
02
Business License
Obtain business license from the Department of Inland Revenue. Est. cost: $200–$500/yr.
03
Product Import Permit
File with Ministry of Health for each SKU. Est. cost: $200–$800 per product.
04
Label Compliance
Ensure all labels meet Bahamas requirements: ingredients, weights, country of origin, warnings.

Distribution & Fulfilment

Direct (Phase 1)

  • WhatsApp order intake
  • Personal delivery (Nassau)
  • Cash & online payment
  • nassaugold.com checkout

Retail (Phase 2)

  • Wholesale to pharmacies
  • Consignment to barbershops
  • Net-30 invoicing
  • Weekly restock cadence

E-Commerce (Phase 2–3)

  • Shopify / custom checkout
  • Caribbean shipping partners
  • UPS/FedEx international
  • Diaspora US/UK shipping
07

Section 07

Financial Projections

Startup Cost Budget

ItemLow EstimateHigh EstimateNotes
Business Registration$500$1,500Registrar General + Business License
Regulatory / Ministry of Health$500$2,000Product registration, import permits (per SKU)
First Manufacturing Run$2,500$6,0001,000–2,000 units across 2 hero SKUs
Packaging & Custom Labels$400$1,000Printed labels, packaging design
Website (Design + Dev)$0$3,000Built in-house = $0; agency = $3K
Domain + Hosting (1yr)$50$200Domain, Vercel, email
Branding (Logo + Identity)$200$1,500Fiverr to freelance agency range
Launch Marketing Budget$500$3,000Social ads, barbershop seeding, samples
Inventory (Retail Samples)$500$1,500For pitching pharmacies and stores
Contingency (10%)$515$1,970
TOTAL$5,665$21,670
$10K
Realistic first-run target
Lean Start Budget
$15K
With marketing headroom
Comfortable Launch
$22K
Multi-SKU retail-ready
Full Launch

3-Year Revenue Projections

Revenue StreamYear 1Year 2Year 3
Direct / WhatsApp / Social$55,000$110,000$160,000
E-Commerce (nassaugold.com)$25,000$80,000$180,000
Pharmacy & Retail$30,000$90,000$170,000
Barbershop / Impulse Retail$10,000$25,000$50,000
Hotel / Hospitality$5,000$20,000$60,000
Caribbean Regional$5,000$40,000$130,000
Diaspora (US/UK/Canada)$—$15,000$80,000
TOTAL REVENUE$130,000$380,000$830,000

3-Year Profit & Loss Summary

Line ItemYear 1Year 2Year 3
Gross Revenue$130,000$380,000$830,000
Cost of Goods Sold (COGS ~28%)($36,400)($106,400)($232,400)
Gross Profit$93,600$273,600$597,600
Gross Margin72%72%72%
Marketing & Advertising($18,000)($45,000)($90,000)
Operations & Logistics($12,000)($30,000)($65,000)
Salaries & Contractors($24,000)($60,000)($120,000)
Regulatory & Legal($5,000)($5,000)($8,000)
Website & Tech($3,000)($5,000)($8,000)
Miscellaneous($6,000)($12,000)($20,000)
Total OpEx($68,000)($157,000)($311,000)
EBITDA$25,600$116,600$286,600
EBITDA Margin20%31%35%

Break-Even Analysis

Monthly Fixed Costs
Salary / Contractor$2,000
Marketing$1,500
Operations$1,000
Tech / Hosting$250
Misc$500
Total Fixed$5,250
Unit Economics (Gummies)
Retail Price$49
COGS$18.50
Gross Profit / Unit$30.50
Gross Margin62%
Units to Break-Even/mo172 jars
Revenue to Break-Even/mo$8,428
Projected Break-Even
Month 8
At lean-start spend rate with blended SKU mix
08

Section 08

Investment Requirements

Nassau Gold can be launched at three capitalization levels depending on the founder's available capital and appetite for speed. All three reach profitability — the difference is how fast.

Lean Launch
$10,000
WhatsApp + barbershops + 2 SKUs (gummies + honey spoon)
Break-even around Month 10–12
RECOMMENDED
Comfortable Launch
$15,000
3 SKUs + retail pitch + social media ads
Break-even around Month 7–9
Full Launch
$22,000
All 5 SKUs + pharmacy retail + e-commerce + marketing
Break-even around Month 5–7

Use of Funds ($15,000 Comfortable Launch)

CategoryAmountShare
Manufacturing (3 SKUs)$6,00040%
Marketing & Launch$3,00020%
Regulatory & Legal$2,50017%
Branding & Packaging$1,50010%
Website & Tech$1,0007%
Contingency$1,0007%
TOTAL$15,000100%

The $15,000 comfortable launch positions Nassau Gold with three hero SKUs (gummies, honey spoon, reserve), professional branding, a live e-commerce site, regulatory compliance, and a $3,000 marketing budget to seed barbershops and run initial social ads.

Profits from Month 3 onwards are reinvested into inventory to expand SKUs and increase retail distribution. External funding is not required at this capitalization level.

09

Section 09

Risk & Mitigation

Regulatory Delay
L: MediumI: High
Mitigation

Begin Ministry of Health registration process in parallel with manufacturing order. Products can be sold directly (online/WhatsApp) while retail registration completes.

Manufacturing Lead Time
L: MediumI: Medium
Mitigation

Order honey spoon packs first (shortest lead time, 4–6 weeks). Gummies and shots can follow. Stagger first orders to hit market sooner.

Consumer Trust / Brand Awareness
L: HighI: Medium
Mitigation

Barbershop seeding and WhatsApp word-of-mouth are the highest-trust launch channels in Nassau. Science page and transparent ingredient dosing build credibility online.

Copycat Competitors
L: MediumI: Medium
Mitigation

First-mover advantage in the Caribbean-native premium segment. The user feedback data and brand trust built early is the moat. Speed to market is the defense.

Import / Customs Delays
L: MediumI: Medium
Mitigation

Maintain 90-day inventory buffer once cashflow allows. Build relationship with a reliable Bahamas customs broker from launch.

Product Efficacy Claims
L: LowI: High
Mitigation

All marketing copy uses compliant language (supports performance, promotes wellness). No claims cure or treat any medical condition. Legal review of all label copy before printing.

Cash Flow Gap
L: MediumI: High
Mitigation

Launch with pre-orders to validate demand before committing to full inventory. Keep initial SKU count to 2–3 to minimize working capital requirements.

NASSAU GOLD
Nassau, Bahamas · 2026

Nassau Gold is not a supplement company that happened to be from The Bahamas. It is a Bahamian company that happens to make the best male wellness supplements in the Caribbean. That distinction is the foundation of every product decision, every marketing investment, and every formula iteration we make.

Business Plan · Confidential · Nassau Gold Ltd. · 2026